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New way for manufacturers to measure product effectiveness.
December 30, 2013
By: Melissa Meisel
Dow Corning’s beauty care experts have broken through one of the barriers that has challenged the hair care market for decades with the development of a new Frizz Index testing method. While the number of frizz control products on the market continues to rise, manufacturers have not had a verifiable method of quantifying hair’s frizziness independently from its volume. This new method developed by Dow Corning to test frizz control aims to change all this. Beauty care experts from Dow Corning r...
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